“Environment is no one’s property to destroy; it’s everyone’s responsibility to protect.”
― Mohith Agadi

Late in December 2018, out of boredom, I signed up for a free event on Eventbrite that promised a knowledge sharing session, with a step by step guide on how to speedily learn anything, without suffering the inefficiency of forgetting, inherent in the human memory. Google map directed me to the venue, and that marked my first encounter with the Church of Scientology.

I was shown several intro videos of all the courses being offered, informed on the history and the illustrious life and adventure of its founder Ron Hubbard. Then I asked when do I get the session promised on the Eventbrite page? For privacy sakes, I’ll call my instructor Jasper. Jasper nicely informed me that that session will come after I’ve completed the introductory videos, and I’m willing to sign up for the higher courses that deliver the promise on Eventbrite.

If you’re laughing at my gullibility, your laughter isn’t misplaced. I was partly furious and partly thrilled too. Furious, because, I knew I had just completed the AIDA funnel — I implement for my clients and tutor others on. Where, I didn’t start with the first A, Awareness, but at D, Desire, and I was in the last A, Action.

Photo Credit: Dadi Chen

How I met my 30 Human Rights

Thrilled, because, I was captivated by the presentation of the data, the effort, and the resources taken to design all the courses, and most especially the good causes that the church supports. Where there is a whole section dedicated to spreading the awareness of Human Rights. This was where I learned about the fascinating history of the Universal Declaration of Human Rights.

I asked why the church devotes so many resources in promoting the awareness of Human Rights? I was then informed that on December 10, 1948, the United Nations General Assembly, through resolution 217 A (iii), proclaimed and adopted the Universal Human Rights. Afterward, the UN called on all member countries to disseminate the 30 rights in schools and other educational institutions, which member countries failed to do. And, hence the reason for their devotion.

Truth be told, right up till then, I suffered from the failure of the member states to disseminate these 30 rights. Because up to that point, I had taken the value of these rights lightly. More so, the only value I had of them were in Fela’s words:

Dis “united” United Nations… One veto vote is equal to 92 (or more!)… Dem go hold meeting, oh, Dash dem, human rights… And, dey wan dash us human rights… I beg-ee, oh, make you hear me very well… Human rights na my property… So therefore, you can’t dash me my property. — Beast of No Nation

And now, I know my 30 Human Rights word for word. So be it as it may I thank Boredom for that chanced encounter. You can download yours here.

By the way, the above paragraphs are my preamble. Now, let’s get down to the title of this post.

Photo Credit: Dadi Chen

When & How I heard about the SDGs?

Between 2015 and 2017, I was privileged to be contracted to direct, shoot and edit two videos that had elements of the SDGs. The first was for a YALI fellow, who wanted to document his achievement on a project that entailed him to install solar panels, in a rural community at the outskirt of the FCT Abuja.

During the video shoot, l asked the importance of the video and what elements are important in the final edit? His main requirement: the edited video should show the SDGs impact his project has on the community. Yes! You guessed right. My next question was what is an SDGs impact? Honestly, I can’t remember getting a definitive answer from him on my question — but he was pleased with the final edit of the video.

While the second video, was a video I worked with Esther Agbarakwe. Where I had to cover a conference that marked the female condom day of that year. The conference was loaded with symbols and banners of the SDGs. And, again she emphasized that I ensure there is a graphical representation of the SDGs in the final edit of the video.

Do You Know Your SDGs?

In 2015, the UN and its member states agreed to change the Millennium Development Goals to the Sustainable Development Goals and gave 2030 to be the deadline for achieving these goals. Yet, with such noble goals, which require the support and awareness of all beings on earth, to bring to fruition, SDGs discussion continues to be solely discussed in conferences and high-level meetings.

I like to think the war on promoting the awareness of Climate Change is being won or has been won — Even if some global leaders are in denial. Also, I like to believe over 90% of all members in my immediate reference network are aware of climate change. But I can not give them the same KPI score on the awareness of the SDGs.

I don’t want to imagine how many people are in the dark of the importance of the SDGs.

Make no error, the purpose of this article is not to ridicule or make light the efforts or successes of the UN. But, rather challenge all its readers their understanding of each of the SDGs, and gauge the understanding of their immediate reference network, which could include but not limited to:

1. Family
2. Friends
3. Colleagues
4. You get my point.

Finally, maybe what I like to believe about the awareness of Climate Change and the SDGs awareness is wrong, so test your Climate Change and SDGs awareness here — there is no right or wrong answer. Feel free to share the link with your immediate reference network.

As always, I remain radically open-minded to any oversight in my thoughts

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